Case Study #4

Smarter design decisions created stronger customer journeys.

Project Impact

Journeys designed around intent, tested quickly, and improved with every release.

86%

Increase in qualified leads from the redesigned product journey.

5×

More layout variations tested before committing to a direction.

31%

Lower drop-off between the landing page and the sign-up step.

Testing a new journey used to take a sprint. Now it takes an afternoon, so we actually test.

Daniel Okafor

Head of Product, Vantage

Workflow

Map The Intent

Set out what each visitor came to do and where the current journey loses them.

Generate And Test

Produce real layout options quickly and put them in front of people instead of debating them.

Ship The Winner

Roll the winning journey into the live site and keep the runners-up ready for the next test.