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AI Design
18 SEP, 2026
Keeping A Brand Consistent Across Every Page
One Source Of Truth
Brand consistency is not a policing problem, it is a plumbing problem. If the correct colour is the easiest colour to reach for, people use it.
Tokens Before Guidelines
A written guideline describes the intent. A bound token enforces it. Both are useful; only one of them updates every page at once.
Review What Drifted
Audit for hard-coded values on a schedule. Drift is normal — leaving it in place is what turns it into a redesign.
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